Cheerios: Saving the Bees and Gaining Customer Loyalty

Image result for cheerios logo

With the ever changing atmosphere the customer service industry has to offer, companies not only need to provide a great experience, but a creative and sustainable one was well. Companies getting involved in outreach projects that help different causes are a great way to engage and delight the customer. Gaining the consumers loyalty is part of proving that the brand is not only out to make a profit, but also make a difference in our society.

About a month or so ago, I saw post on Facebook about Cheerios. The post talked about saving bees and how anyone can help this cause. I was intrigued so I clicked on the article and was directed to their site where you could sign up and receive and packet of seeds to be planted in order to help the bee population. I just received my packet of seeds in the mail and was delighted that they backed their commitment.

The #BringBacktheBees campaign has been a huge success and they not only reached their goal of giving away 100 million seeds, but ended up donating 1.5 billion! Now that is a successful campaign. With the huge accomplishment they have now run out of seed packets to be given away, but reaching a donation in the billions is no small feat. They were able to exceed their goal and deliver on their promise to consumers who were signed up to receive a seed packet.

Not only is Cheerios proving to be a sustainable brand throughout the years, but now they are proving even more so how they care about the environment and allowing others to help as well. This is part of the future of customer service, because consumers want to know that they are purchasing from a brand that cares about more than just making a profit.

Cheerios provides some details on why we need the bees:

  • 1 in 3 bites of food we eat is made possible by bees and other pollinators
  • 44% of bee colonies in the U.S. collapsed in 2016
  • More than two thirds of the world’s crop species rely on pollinators

Partnering with Veseys they provide tips on how to plant:

  • Plant in the spring, post-frost
  • Choose a non-windy day
  • Wildflowers flourish in moist soil
  • Weed, weed, weed
  • Mow high in the fall and leave seed-rich clippings

I am no pro at gardening in any way, but their tips will make it much easier for me to plant the seeds that I received. Cheerios provided me with one small way that I can help out. Do you feel as though you are more loyal to companies that help to protect the environment? Let me know by leaving a comment!

Photo Credit: Cheerios


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