Starbucks: Delighting Customers with the “Unicorn Frappuccino”

Starbucks is an industry leading brand with their hot, cold, and blended beverage choices. Along with their expanding food options, there is no question as to why you can find a Starbucks location no matter your destination. Not only does the brand offer tangible goods for their customers, but also the intangible reputation the brand has created over the years with their prominent logo.

Thriving off of their customers and their wishes it was no surprise that Starbucks has now jumped on the “Unicorn” trend with their all new Unicorn Frappuccino Blended Crème drink available for a limited time only at participating locations. Released today, the drink has already taken social media by storm. The Social Age provides customers with a quick and easy way to promote any new item that hits the market. Starbucks has won the battle of the Social Age with this whimsical drink.

With its debut I had to try the drink out for myself to see what all the hype was about. I was definitely not disappointed. The drink lived up to its promotional image with swirls of purple, pink, and blue. Topped off with whipped cream and sour powder, the flavors change as you drink it. Starting off mainly sweet, the sour starts to kick in once the flavors melt together. Transforming the experience of what I would consider a typical Frappuccino blended beverage.

No caffeine allows this drink to be marketed to consumers of all ages, and be promoted at any time of day for their unicorn loving customers. You can also customize the drink based off of your personal food preferences. Here are your options:

  • Size: Tall (12 oz.), Grande (16 oz.), Venti (24 oz.)
  • Milk: Almond, Coconut, Nonfat, Whole, 2%, Soy
  • With or without whipped cream

Here is a breakdown of what is actually in this magical drink:

  • Ice
  • Milk
  • Crème Frappuccino Syrup
  • Whipped Cream
  • Mango Syrup
  • Blue Drizzle
  • Pink Powder
  • Sour Blue Powder

This drink has proved that companies will listen, when customers want to experience new and interesting foods, like this Unicorn Frappuccino. Taking the internet by storm, I am excited to see what other companies decide to maximize on the unicorn trend. Not only are customers excited, but this is also brining in profits and increasing customer loyalty for the industry leader. How will Starbucks top this internet breaking beverage? I guess we will have to wait see what they will come out with this summer.

Want to try one of these magical drinks for yourself? Check to see if a local Starbucks is participating with this featured drink! But don’t wait too long, this drink is only offered for a limited time while supplies last.

Photo Credit: Starbucks

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